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Warner Bros. and Bluefly Miss the Mark

Warner Bros. has introduced a new fashion-oriented Web site, The Fashion Maven, which supposedly allows consumers to purchase articles of clothing online that were recently worn by one of the entertainment giant's television or movie characters ...

Dot-Coms Betting Big Bucks on Super Bowl Sunday

During the 1984 Super Bowl, Apple Computer launched the Macintosh with an ad that many advertising aficionados consider to be the best ever created. Since that time, daring companies have viewed the Super Bowl as the perfect venue at which to launch an "impact" product or service ...

New Ranking Service Shuns Leading E-tailers

Customer service portal Feedback Direct joined the ratings game this week by launching the Feedback 50 online companies with the best customer service operations ...

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